Ketto 'One' Loyalty Program
KETTO
A caregiver-focused companion app designed to streamline patient care through symptom tracking, smart nudges, and AI powered data driven insights. Designed for caregivers of patients with disorders like Dementia, Alzheimer's and Parkinson's, to act as a bridge between clinical visits, enabling earlier detection of mental health issues while fostering collaboration among caregivers, patients, and doctors.
SCOPE
UI/UX Design
Design Systems
TEAM
VANSHIKA KUMAR
ARUSHI
DEVESH
SIDHARTH
TIMELINE
2024
MUMBAI [🇮🇳]
MY ROLE IN THE PROJECT
As a UI/UX Designer on the KettoONE team I collaborated closely with PM's, developers, and stakeholders to design and iterate on key user flows and interface components.
My responsibilities included conducting user research sessions, creating wireframes and prototypes for the rewards redemption system, designing the gamification elements, and ensuring consistent visual language across the loyalty program touchpoints. I also contributed to the information architecture and helped establish design patterns that balanced user motivation with business objectives.
THE CONCEPT
The core concept behind KettoONE emerged from a critical insight: traditional donation platforms often lack mechanisms to build lasting relationships with contributors.
Ketto wanted to deepen user engagement and incentivise positive actions on its platform. The challenge was to create a system that not only rewards users for their contributions but also encourages ongoing participation and social good, while making the experience enjoyable and meaningful.
KEY ASPECTS
01
Gamifying the giving experience
02
Creating tangible value
03
Building community
04
Establishing clear progression paths
DESIGN
The interface uses warm, inviting colors and friendly iconography to reinforce the positive, community-driven ethos. Microinteractions (e.g., confetti on earning hearts) add delight and feedback.
Iterations focused on simplifying navigation, clarifying the points system, and making the reward redemption process seamless.
Key Features & Design Solutions
1. Ketto Hearts (Points System)
Users earn Ketto Hearts by performing acts of kindness (e.g., leaving good wishes, supporting campaigns) and completing level-up challenges.
Points are visually tracked, with clear feedback on how to earn more.
2. Level-Up Challenges & Streaks
Regular "level-up" challenges and streaks (such as "Thankful Thursdays") incentivize consistent engagement.
Bonus points for maintaining streaks and participating in themed activities.
3. Reward Redemption & Pay It Forward
Ketto Hearts can be redeemed for:
Offers, coupons, gift cards, and memberships from various brands.
Direct donations or gifts (meals, medicines, flowers) to beneficiaries via the "Pay It Forward" section
Rewards are categorized and easy to browse, enhancing discoverability.
4. Tier System
Users progress through tiers: Supporter, Changemaker, Champion, and Superhero.
Higher tiers unlock exclusive rewards and greater recognition, providing long-term motivation.
5. Community & Impact Visualization
Users can see their impact over time, fostering a sense of accomplishment and community belonging.
DESIGN GOALS
01
Business Objectives
Build loyalty among the userbase to drive engagement, retention, and lifetime value
Validate part-pay propensity for rewards to establish sustainable business model
Create bragability through exciting rewards and gratifying experiences
02
User Objectives
Foster a sense of community and belonging among participants
Provide clear value proposition for choosing Ketto over competitors
Ensure users feel their reward consumption contributes to the greater good
Create an exciting, gamified experience with clear progression paths
03
Product Objectives
Associate aspirational value with the classic earn-burn strategy
Leverage emotional connections during major events and seasonal campaigns
Establish daily, weekly, and monthly engagement challenges
Create strong referral mechanisms to expand the community