Revamping Ketto's
post-donation
gratitude experience
The project focused on redesigning Ketto’s post‑donation “Thank You” experience to achieve emotionally resonant gratitude flow across web, mobile web, and native app, using the moment of highest donor goodwill to introduce ongoing giving via SIP signups (Social Impact Plan - Ketto’s monthly donation program), and cross‑sell relevant Ketto products and services in a way that feels helpful and not pushy.
COMPANY
KETTO
SCOPE
UI/UX Design
TEAM
Karan, ARUSHI, SIDHARTH
TIMELINE
2024 · MUMBAI [🇮🇳]
KNOWLEDGE BASE
THE PROBLEM SCENARIO
The post‑donation page lacked a unified design and tone across touchpoints, causing inconsistency and missed opportunities for deeper engagement. The moment of gratitude was underutilized for advancing long‑term giving behaviors like monthly SIP subscriptions while the cross‑sell placements were generic, not personalized to donation context or donor intent.
With an objective to improve user engagement and incentivise positive actions on the platform, the objective was to create a system that not only rewards users for their contributions but also encourages ongoing participation and social good, while making the experience enjoyable and meaningful.
DESIGN
The design emphasis warm, inviting colors and friendly iconography to reinforce the positive, community-driven ethos with the use of micro-interactions to add delight and feedback.
A simplified and familiar navigation, clarifying the points system, and making the reward redemption process seamless.
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