A caregiver-focused companion app designed to streamline patient care through symptom tracking, smart nudges, and AI-powered insights. Designed for caregivers of patients with disorders like Dementia, Alzheimer's and Parkinson's, to act as a bridge between clinical visits, enabling earlier detection of mental health issues while fostering collaboration among caregivers, patients, and doctors.
SCOPE
TEAM
TIMELINE
MY ROLE IN THE PROJECT
As the lead product designer in this project with Brainsight AI team, I was responsible for crafting its overall UI/UX and MVP development.
My contributions included designing a user-centric experience tailored for caregivers, setting up the foundation for Snowdrop design system, and creating a cohesive brand identity. I worked closely with Megha, who conducted user testing to validate design decisions, and Vyshak who is Brainsight’s in-house product designer, supported with prototyping and overall design, to ensure that the product was ready for its early users.
This foundational work enabled Snowdrop to successfully deploy to its early user base and position Brainsight to leverage the product for future funding opportunities.
THE PROBLEM
Caregivers of patients with neurological disorders face significant challenges in tracking symptoms, ensuring treatment compliance, and communicating nuanced changes to doctors.
INSIGHTS
A few insights from data and research frim
68%
of patients showed irregular treatment compliance without reminders
90%
Symptom blackout - Critical behavioral changes between clinic visits went undocumented
82%
Preferred visual timelines to understand symptom progression
47%
Found traditional tracking tools burdensome
KEY CHALLENGES
01
Lack of Visibility
Lack of visibility into invisible symptoms (e.g., mood or cognitive changes).
02
Treatment Adherence
Difficulty maintaining treatment adherence without intrusive reminders.
03
Clinical Reports
Lack of visibility into invisible symptoms (e.g., mood or cognitive changes).
DESIGN
Snowdrop is designed to be a unified platform that combines active inputs (like mood tracking) with passive monitoring (like movement tracking) to create a comprehensive patient profile.
DESIGN GOALS
01
Unified data Capturing
Create unified data capture for visible (tremors, sleep patterns) and invisible symptoms (mood shifts, cognitive slips)
02
Balance Urgency and Empathy
Develop compliance tools that balance urgency with empathy
03
Build Confidence
Build caregiver confidence through contextual progress insights
04
Data Integration
Enable seamless data integration with Brainsight's clinical models
DESIGN
The design prioritizes simplicity and empathy to ensure ease of use for caregivers who may already be overwhelmed
▪︎
Progress Dashboard: A visual timeline comparing adherence with symptom changes.
▪︎
Dual-Mode Symptom Tracking: Active logging (mood diaries) + passive monitoring (sleep & movement).
▪︎
Smart Nudges: Context-aware reminders that encourage compliance without overwhelming caregivers.
KEY FEATURES
01
Minimalistic Interface
Clean layouts with focus on key actions like logging symptoms or reviewing progress.
02
Empathy Centric UI
Gentle language in nudges to reduce caregiver stress (e.g., “Time for a walk?”).
03
Data Visualisation
Easy-to-understand graphs and timelines for hassle free symptom tracking.
OUTCOMES
BrainSightAI Bags $5 Mn led by IAN Alpha Fund and others
BrainSightAI secured $5 Mn in a Pre-Series A funding round led by IAN Alpha Fund, with participation from IvyCap Ventures, Silver Needle, and its existing investors. With the newly raised capital, it plans to expand BrainSightAI’s presence in India, increasing its reach in Tier I cities while also extending to Tier II cities. The Bengaluru-based company also plans to pursue FDA certification, opening access to the US and allied markets.
NEXT PROJECT
KETTO 'ONE' - LOYALTY AND REWARDS PROGRAM
A loyalty program for Ketto's Social Impact Plan (SIP) users. 'Ketto ONE' empowers SIP members at every step of their donation process through a gamified and rewarding experience. Members earn Ketto Hearts for their actions, which can then be used to redeem exciting offers and rewards.
UI/UX DESIGN
2024
GET IN TOUCH
Liked what you saw.
I'm always open to new opportunities, collaborations, and connections. Whether you have a project you'd like to discuss, want to share your work, or just say hi! Feel free to reach out.